The biggest common mistake e-commerce business when performing SEO is focusing more on a certain aspect of digital marketing while disregarding other important factors. While you are trying out social media marketing, SEO should also follow suit.
Search Engine Optimization for e-commerce businesses does not work like magic but it can guarantee a lot of sales if thoroughly done.
If you want to know how to use the E-Commerce SEO to boost your sales, just like Amazon, it is best you grab a pen and paper and stick around.
There’s only one way to SEO, doing it the right way. It’s beyond stuffing your e-commerce website with keywords, it’s beyond that. SEO for e-commerce is all about strategy. E-Commerce Search Engine Optimization is essentially making use of specific but valid keywords in your online sales platform to boost your search ranking.
If you want to appear on Google’s first page, there’s a lot of work to be done in the following areas;
1. Research Keywords
There’s no two way to this, it’s either you are using the right keywords or using something else. The only way to know the right keywords is carrying out an indepth keyword search. You will require SEO analysis tools in order to get the best results out of the keywords search.
Amazon is one of the best places to find keywords that would be very valuable to your sales. Other options you may have are the Keyword Tool Dominator and the Google Keyword Planner (GKP).
2. Choose the Right Keywords
This is where the real work lies. We have provided you with channels where you can get possible keywords but how do you find the right ones to use for your platform?
- Take note of the keyword search volume: an easy way to do that is by typing it in your GKP. The GKP lets you know the average search per month. It becomes easy for you to choose those that drive the most traffic.
- Ensuring that the keyword matches your product: If you use a keyword with high volume on a product that doesn’t fit its description, there’s no guarantee that you’ll make sales. It is best to choose those that match your product description.
3. Outranking your Competitors Goes Beyond SEO
While SEO can help you bring in the visitors, it may not be able to help you make the conversion. The outlook of your website and what you are offering your prospective buyers may be the deciding factor.
When searches are made, you get suggestions for the closest related which may not be the complete description you made. The easiest way to outrank those pages is by using the complete description as a keyword and rank higher.
4. Work on Your Site Architecture:
This is basically how your site is built. E-commerce sites are ranked based on how easy they are to navigate, we are referring to the user friendliness.
Search engines pay attentions to the speed of your site, the linking of your pages and other schemas. A quick tip would be to make your site easy to navigate, as simple as possible and with a good internal linking.
Optimizing a search engine optimization for an e-commerce website presents a lot of opportunities for Google rankings, however, if you are not careful, you can easily hurt your SEO.