With an increasing number of websites nowadays, it is close to impossible to achieve good traffic unless you are using appropriate SEO tools. However there are many of such tools available on the market, so people often find it hard to choose the most appropriate tools for their needs. SEO is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. It is used for driving traffic, improving rankings, and increasing recognition of your newly created website in search engines.

Many organizations use SEO to help make sure that their site ranks high in the search engines for relevant keywords and phrases. It is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine, and the higher a website ranks in a search result, the higher are the chances of it getting clicked by the potential visitors.

You need SEO tools in order to make your website mobile-friendly and provide it with a better logical structure, but with new SEO software products coming onto the market at a rapid pace, you need to navigate through this slew of digital marketing software to find the best SEO tools for your organization because the better the tool you use, the better the recommendations, and information you’ll gain from it, which would help you formulate the right SEO plan. Based on expert’s opinions, the top SEO tools are:

1. Ahrefs:

Out of all the SEO tools out there, thousands of online marketers, small business owners, and SEO’s prefer to use Ahrefs to help them improve their search rankings. Ahrefs uses content explorer to search the web for the most popular content for any topic or keyword

2. Google Search Console

This lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding some code to your website or going through Google Analytics and you can submit your sitemap for indexing.

3. SEMRush

SEMRush has been the fan favorites and experts too have praised it for the incredible features. With SEMRush you can easily assess your rankings, changes in the rankings, and new opportunities to capture better rankings. One of the most popular features of this SEO tool is the Domain vs. Domain analysis allowing you to easily compare your website to your competitors.

4. Moz

Moz not only tracks the performance of your keywords and your search visibility, but also gives you the tools and insights you need to improve those stats. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse

5. Screaming Frog

It’s easy for SEO specialists to get pulled into the weeds. You can spend hours on a single page or post tweaking content, finding the perfect internal links and scouring sites for backlink opportunities. Screaming Frog makes it easy to pull the lens back to 30,000 feet and examine your web properties on a systemic level.

If you want traffic for your website, using SEO tools is a must. So, be sure to try some of the mentioned tools which are guaranteed to help you meet your objectives.